Strategy that stays consistent
From planning to posting, we build a social presence that shows up with rhythm and clarity, tailored to your goals instead of a one-size-fits-all formula.
Social media & creative studio · South Florida
Content with intention.
Presence with purpose.
We create thoughtful content and social media strategies for your brand, so you can focus on building your business while we build your socials.
Why Moon Social Lab
A creative partner, not just another vendor
Polished photo & video
Professional production with an editorial eye. Our Moon Content Days capture your monthly content in a single, well-organized session.
Less to manage, more to love
We take the details off your plate and keep communication easy and personal, so you get a brand presence you're proud of without the daily juggling.
Intentional content, planned and produced with care.
About us
Boutique by design. Personal by nature.
Moon Social Lab is a boutique social media and creative studio founded by Irina Luna in South Florida. We create intentional content and social media strategies for your brand, helping you show up consistently online while you focus on building your business.
“I created Moon Social Lab from my experience in front of the camera and my passion for creating behind it. I care about content that feels real, intentional and aligned.” Irina Luna, Founder & Content Producer · Bilingual in English and Spanish
Let's Talk About Your BrandServices
Your business is unique. Your social media plan should be, too.
We customize your package around your goals and the support your business needs, helping you maintain a consistent presence online.
Social Media Management
Strategy, planning and consistent publishing, shaped around your goals so you keep a steady presence online without managing every detail yourself.
Moon Content Days
Your monthly content in a few hours. We capture professional photos and videos for your brand in one session, and deliver all the content to you.
Post-production services are available separately.
Event Coverage
Your event deserves to be captured. We document key moments, guest interactions and behind-the-scenes details for you to share with your audience.
Creator & Influencer Collaborations
We coordinate influencer collaborations and creator content that showcases your products, shares your brand's story and introduces you to new audiences.
Ready to take content off your to-do list?
From a single content session to ongoing social media support, we'll help you find the right service for your brand.
Book a Discovery CallSelected work
Our work in motion
Reels, event coverage and interviews we've produced for brands across Miami. Tap any video to play it.
Fragrance · Grand opening
Perfume Boutique Opening
The goal: build visibility and a strong social presence for a grand opening in Coral Gables.
Brand-focused content that captures the boutique's atmosphere, space and guest experience.
Delivered: 1 fast-paced, fully edited reel built to create excitement and engagement.
Hair · Event coverage
Hair Stylist Workshop
The goal: document an international hairstylist's exclusive workshop in Miami and give her promotional reels for her brand.
On-site photography and videography, custom reels for social media and raw footage delivery.
Delivered: 5 videos, two minimally edited, two dynamic Reels edits and one interview.
Hair · Interviews
Workshop Testimonial Interviews
The goal: let workshop participants share their experience in their own words.
Interviews with participants of the same workshop, filmed on site and edited for Instagram.
Delivered: interview video, ready to post.
Beauty · Content day
Lash Artist Content Day
The goal: build a library of videos that shows both her expertise and her personality.
Content planning and creative direction, client interviews, educational moments and close-up macro shots of lash sets.
Delivered: an interview-style video plus Instagram-ready reels optimized for engagement and brand awareness.
Want content like this for your brand?
Book a Discovery CallProduct photography
Details that make people want to taste, touch and buy
Styled, color-led product content that gives a brand a look of its own, from a single hero shot to a full launch set.
Book a Discovery Call
Let's create something intentional
Tell us about your brand and what you're hoping to achieve, and we'll customize services that serve your brand specifically.
Prefer email? Write to moonsociallab@gmail.com.